Tuesday, 6 August 2019


Aadi – The Monsoon Festival Of Tamil Nadu



The Aadi month is the fourth month of the Tamil Calendar when monsoon starts. Aadi is the month of festivities related to the goddess of fertility and prosperity.  This year Aadi falls from July 17th  to August 16th.

The time is considered inauspicious for major functions like marriage, housewarming or starting a new business. This month marks the change in the position of the Sun from Uttaraayanam (northward) to Dakshinayanam (southward). Aadi Festival is mainly celebrated by women who offer prayers on river banks, lakes, wells and water tanks which become full during the rainy monsoon. This kind of worship is believed to provide prosperity, peace, and happiness to all people. It is during this time that the monsoon peaks on the west coast and the rivers of Tamil Nadu that go dry in the summer heat, get replenished, often to near full levels. The first day of Aadi, called Aadi Pirappu falls on July 17th, marks the beginning of the month. Pooja rituals are done followed by a feast with payasam. Newly married couples are invited to the in-law’s house and blessed with gifts and new clothes.

The auspicious days of the Aadi month are Aadi Sundays, Aadi Tuesdays (Aadi Sevvaai) and Aadi Fridays (Aadi Velli) where rituals are performed and the Goddess Amman is worshiped.

Varalakshmi Pooja which is on August 9th is an important ritual day that is dedicated to Goddess Lakshmi and is performed on a Friday that is right before the full moon day in the month of Aadi.

The no moon day known as Aadi Amavaasai which falls on 31st July is observed in places like Agni Theertham at Rameswaram and Thriveni Sangamam in Kanyakumari to help ancestral souls attain salvation.

Tamil Goddess Andal's (a manifestation of Goddess Lakshmi) birthday is seen as Aadi Pooram. Vishnu Temples in Tamil Nadu observe Aadi Pooram as a 10 day celebration by offering special poojas. Aadi Pooram and Aadi Perukku both fall on August 3rd this year.
Aadi Perukku (August 3rd)  or Padinettam Perukku is celebrated on the 18th day. Aadiperukku is extremely special in the Kaveri delta.

This celebration is particular to all the perennial river basins and lakes of Tamil Nadu, and is intended to celebrate the rising water level which ideally happens on the eighteenth day of the solar month. Hence “Padinettam Perukku” – Padinettu signifies eighteen, and Perukku denotes rising.  The last day of the Aadi month is also called Aadi Iruthi which denotes the end of the celebration.

People from various parts of Tamil Nadu still remember the departed souls of women upon the arrival of Aadi Iruthi, and offer exceptionally prepared food to their souls.

The Aadi Festival is exceptional because it brings families, friends, and all people together. All prayers and rituals bring harmony, religious amicability, and help trade and business to prosper. Tamil Nadu, a significant state delivering agricultural products and vegetables is gifted with this routine of observing Aadi as a significant festival.

This year, Viveks celebrates Aadi in an exceptional way by giving high discounts and valuable gifts at all outlets in Tamil Nadu other than Chennai. Celebrate Aadi with us and get free javuli such as pant, shirt, saree and salwar material when you purchase for Rs.5,000 and above.









Tuesday, 16 July 2019

Shop in-store for better value


In a world that is moving towards e-commerce, buying products is just one click away. But there
are many benefits that you only get in-store such as shopping experience, better prices and a
chance to examine the products. Also, for consumer durable and electronic goods, buying it from a
store is the best way so as to avoid buying duplicates. Here are a few reasons why:

Touch and feel
For electronics and consumer durable goods, it is better to shop in-store. You would want to
personally know how a mobile works and functions. Or look at how a TV would light up your living
room. At Viveks, we have a wide range of brands to choose from.

Product Demo
You will never get a better product demo online when compared to a physical store. Experts at
Viveks show you how to handle a particular product along with safety guidelines. Experience the
product that you want to buy and make an informed decision.

• Assured Extended Warranty
Warranty is assured only for a limited amount of time for products purchased online. At Viveks we
guarantee you an extended warranty on most of our products because to us, customers
satisfaction comes first. Our extended warranty is different from our competitors, as we provide
replacement with no additional costs or provide a cash voucher of the equivalent value.

• Credibility
Most of you would have experienced or heard about how damaged and duplicate products have
been delivered through online orders. At Viveks we make sure our products are of the best quality
and inspected at various stages. You can actually see the product that is going to be in your home,
so your money is well invested.

• Customized Service
From the moment you enter the store our customer care associate will guide you to your desired
product. The customers receive personal attention which is something you do not experience in
online shopping.

• Immediate returns
It takes a lot of struggle to return a product when bought online. It might take a week for the
request to be processed online whereas at Viveks the return policy is efficient and done
immediately with zero hassles.

• Easy Exchange
Most online stores do not accept damaged products for exchange. At Viveks we accept damaged
products for a valid price. We also buyback your used products. The process is hassle free and easy
at Viveks. Shopping makes all of us happy. Doing it in-store gives immense satisfaction and
fulfillment. There might be a variety of online stores, but Viveks - The Unlimited Shop gives you
unlimited satisfaction and joy. With ample amount of parking space and the best in-store shopping
experience, Viveks is committed to giving you and your family the best all-round shopping
experience.

Wednesday, 3 July 2019

Viveks becomes the exclusive dealer for Philips Ambilight TV in Tamil Nadu TPV




TPV Technology, which sells Philips brand TVs in India has joined hands with Viveks and
announced the availability of the revolutionary 65” Philips Ambilight television exclusively at
Viveks showrooms. Click here to watch the launch - www.facebook.com/viveksindia/videos/856514414724826/

The announcement was made recently at an event by Mr. Arun Menon, Business Head for Philips
India, Mr. B.K.Shankarnarayan, Chief Executive Officer at Viveks and Mr. B.S. Vishal, Marketing
Head for Viveks. The Taiwan based company is hoping to capture 8-10% of the market share
by the end of 2020.

The Philips Ambilight has the largest screen size in the 6700 series and comes with 4K UHD LED
display with 3-sided Ambilight, Pixel Precise Ultra HD and Saphi operating system. Ambilight
refers to a series of LED lights set into the back of Philips TVs, that shine light onto the
surrounding wall. This proprietary technology from Philips glues you to the screen.

The television is available exclusively at Viveks showrooms starting from Rs.1,38,999. At Viveks you can experience the TV with our live demo.

Product features include:
Modern European Design
European minimalistic design sensibility is visible in the floating aluminum stands finished in dark
silver matching the ultra-slim bezel.

4K Ultra HD
With four times the resolution of conventional Full HD, Ultra HD lights up your screen with over 8
million pixels and our unique Ultra Resolution Upscaling technology. Experience improved
images, sharper picture with superior depth, contrast, natural motion and vivid details

Pixel Precise Ultra HD
The beauty of 4K Ultra HD TV is in savoring every detail. Pixel Precise Ultra HD engine converts
any input picture into stunning UHD resolution on your screen. Discover deeper blacks, whiter
whites, vivid colors and natural skin tones.

HDR Plus
High Dynamic Range Plus redefines in-home entertainment. Experience a sensory journey with
its advanced processing power. Capture the richness and liveliness of the content just as the
creator intended.

Saphi TV operating system
SAPHI is a fast, intuitive operating system that makes your Philips Smart TV a real pleasure to use. Operate your TV with with one-click access, and quickly navigate to popular Philips Smart
TV apps including YouTube, Netflix, Amazon Prime and more.

DTS HD
DTS HD optimizes sound processing by preserving the original sound content so that you can
enjoy a better sound from your speakers with crystal-clear dialog.

Micro Dimming
Thanks to our special software that analyzes the picture in 6400 different zones and adjusts it
accordingly, you’ll enjoy incredible contrast and image quality for a truly lifelike visual experience.

With the on-going Cricket World Cup, TPV Technology has also announced the Hit the Hat-Trick
offer with exciting deals. The offer ends on July 7th 2019. One lucky winner gets a chance to win
the all-new 65” Philips Ambilight television.